What Does the Alfa Romeo Badge Mean?

Closeup of 2021 Alfa Romeo Stelvio Quadrifoglio steering wheel logo

 

The Alfa Romeo brand may represent world-class engineering and performance to Lincoln drivers, but what does the Alfa Romeo badge mean? The eye-catching badge showcases a snake swallowing a man whole, and this dynamic image has roots dating back to 1910! In this guide, we walk you through the symbolism behind the badge – along with the history that has led this Italian brand to the roads of des Moines and beyond.

Alfa Romeo Symbols

The Alfa Romeo symbol is packed with iconic imagery that pays homage to the brand’s Italian roots. The two halves of the badge pay tribute to the city of Milan, bearing the cross of the municipality on the left and the Visconti serpent on the right. What does the Alfa Romeo badge mean? Let’s unpack the symbolism below:

  • The cross of the municipality — The red cross was worn by Milanese soldiers during the Crusades, and it’s also known as the Cross of St Ambrose or St. George’s Cross.
  • The Visconti serpent — This symbol, known as the Biscione, is associated with the influential Visconti family of Milan. Eventually, the Biscione became a symbol for Milan itself.
  • The crown — The Biscione serpent wears a crown to celebrate the Viscontis gaining a dukedom in the 15th century.
  • The devoured man — While the origins are still debated, the devoured man is most likely a Saracen or Moor being represented in the time of the Christian Crusades.

In years past, the Alfa Romeo badge also featured savoy-dynasty knots and a laurel crown border. However, these symbols disappeared over time and can only be found on vintage models.

Alfa Romeo History

Now that we’ve covered the Alfa Romeo symbol, what about the history of the brand itself? Alfa Romeo was once just A.L.F.A. – or the Anonima Lombarda Fabbrica Automobili automaker. Because the company was founded in Milan, everything from the badge symbols to the vehicle designs was heavily influenced by Italian imagery. When Nicola Romeo took the reins in 1915, the logo was rebranded as “Alfa Romeo Milano.” However, the badge has remained largely unchanged ever since!

Experience the Alfa Romeo Brand at Alfa Romeo of Omaha!

Now that you know the history and legacy behind the Alfa Romeo badge, why not see it in person while perusing our new inventory? Whether you want to cruise through Kansas City in a Giulia or a Stelvio, we’d love to make your dreams into a reality in Omaha! Visit Alfa Romeo of Omaha today or just contact us with your questions.

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